Visual Identity for redk, a CRM consultancy based in London, Madrid and Barcelona founded in 2005. redk´s goal is to ensure their success by helping client integrate CRM solutions within their own business strategy and help them achieve differentiation. With the new identity has simplified the concept and is the reflection of the values of the company towards our customers. It also implies a clearer voice that reflects the redk culture centered on effort, sustainability and responsibility for work. The logotype has been transformed into curved shapes to give a greater agility and dynamism to the brand. The result is the very reflection of the young and dynamic spirit of the company. The logotype formed by the word "red" in blue gradient and the "k" as representative element of the company in red color with overlapping shapes, inspires transformation.